Local Citation Services Can Make or Break Your Company

by George McCoy

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Posted on 21-05-2021 05:13 PM

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Local citation services could be just what you need for your website's ranking. It is quite a task to make sure that all the listings on the web are exactly the same for your business. Service companies could be just what you need to help you with your citation.

What local citation services mean for SEO

According to recent statistics, 86% of consumers find local businesses online. If your business operates in a specific geographic area, local citations are one of the most powerful options for improving SEO and rankings.

Accurate and consistent citations show potential customers who you are and how you do business. Most importantly, understand customers' local search behavior.

A proactive approach to local citation services avoids the potential penalties and confusion that often arise when things are left to chance. These include positioning company information, dealing with inaccurate or unflattering mentions, and controlling how your brand appears online.

Local SEO and national SEO have a lot in common, however, local SEO requires a few more steps. Steps that can be a bit tedious. The most important area of local SEO is citation generation.

Local citation services help you find pages for your listings

Citations are sites like Yelp, Yellowpages, etc. These pages should have the same name, address and phone number as your Google My Business listing. This shows Google that you are who you say you are. As an agency, we outsource this part of our service because it is very time consuming to do it yourself and these vendors have developed the right software to do it for them quickly.

Locally optimized marketing, specifically.

The first step to local SEO for lawyers and other local businesses is keyword research. The second crucial step is on-page optimization. The final step is off-page optimization. Understanding how to perform keyword research for lawyers is critical to a successful SEO campaign. Each page of a website must be optimized for the main keyword in addition to the LSI keywords. Having first determined the most relevant keywords, the next step is to plan your SEO campaign. Learn more about keyword research by watching YouTube videos

Where you want to be cited online

Sharing links online without a plan is pointless. Getting the right link in front of the right audience, you need to build a smart citation campaign.

Loyal customers will start talking about you online, creating citations without much extra effort or investment on your part. So what do you do to get started?

For geo-specific businesses that have physical locations or service areas, local listings are more important. These need to have the exact same name, address and phone number (nap) every time they appear online if you want to get the maximum benefit.

Even though you can't control whether a client posts something incorrectly, your structured citation plan should start with a decision about the exact spelling you will always use. Someone who provides local citation services can help you with that.

Tracking citations

Tracking your links is important if you want to build your online presence and power in a smart way. Ensure your backlinks are directing the right juice in the right direction.

Blog writing and your business: how (and why) to use location-based SEO

Maybe you don't need everything that goes into a fully managed SEO service yet. Maybe you already have some of these strategies in place, enjoy writing blog posts or have experience creating videos, or you're still growing your business. You may decide you are not in need a full-service SEO solution at this time. Keep the most important SEO categories in mind so you know what they are, why they are important, and how your business can get the help it needs.

Google My Business optimization.

Search engine optimization (SEO) refers to a number of methods to achieve better visibility and getting rankings on search engines like Google, Yahoo and Bing. Doing basic optimization yourself is challenging. Tasks include keyword research, on-page SEO, off-page SEO and competitor research. Don't hesitate to get local citation services.

Gaining local citations from the NAP

An example of a structured citation is to search for entries in the local chamber of commerce directory. It lists our NAP accurately and is one of many places on the web that contains this information. Search engines like Google expect the information to be consistent. If your business has been listed under different names or at different addresses, it will look confusing.

Before you start building local citations, look for inconsistencies and errors and try to correct them.

Once the gmb page is set up and optimized, you need to take care of the NAP citations.

What does NAP mean?

What does the NAP stand for? It is short for name, address and phone number. Recently, there are some terms like napu (name, address, phone number, URL) or napw (name, address, phone number, website) that you need to get NAP citations on relevant directories.

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